# Guideline for inline video creatives

## Technical requirements <a href="#technical-requirements" id="technical-requirements"></a>

#### &#x20;General <a href="#general" id="general"></a>

* Container format: mp4 (ISO/IEC 14496-14)
* Duration: 5, 10, 15, 20, 25, 30, 60 sec. (duration should be a variety for best viewer experience)

#### &#x20;Video <a href="#video" id="video"></a>

* Codec: H.264 (ISO/IEC 14496-10)
* Resolution: 1920x1080
* Bitrate: at least 15/20 Mbps (depending on the video-footage)
* Aspect Ratio: 16:9
* Framerate: 25/30 fps
* Deinterlaced

#### &#x20;Audio <a href="#audio" id="audio"></a>

* Codec: AAC LC (ISO/IEC 14496-3)
* Sampling Rate: 48/96 kHz
* Bitrate: 128/192 Kbps
* Channel layout: Stereo (L R)
* Track layout: Single audio track 2.0
* Loudness: EBU-R128 (-23 LUFS, 11 LRA)
