Serverside.ai sits between your Origin or Content CDN and the Client Player. It acts as a mediation service pulling your source stream manifest and creating a unique personalised streaming session. Serverside.ai stitches your video content and ads into a single stream, independent of a HTML5 website or app, and removes the ad request and ad response process from the client-side player SDK. This reduces the likelihood of client-side errors and produces a seamless TV-like experience without latency or buffering between content and ads.