Guideline for inline video creatives

Technical requirements

General

  • Container format: mp4 (ISO/IEC 14496-14)

  • Duration: 5, 10, 15, 20, 25, 30, 60 sec. (duration should be a variety for best viewer experience)

Video

  • Codec: H.264 (ISO/IEC 14496-10)

  • Resolution: 1920x1080

  • Bitrate: at least 15/20 Mbps (depending on the video-footage)

  • Aspect Ratio: 16:9

  • Framerate: 25/30 fps

  • Deinterlaced

Audio

  • Codec: AAC LC (ISO/IEC 14496-3)

  • Sampling Rate: 48/96 kHz

  • Bitrate: 128/192 Kbps

  • Channel layout: Stereo (L R)

  • Track layout: Single audio track 2.0

  • Loudness: EBU-R128 (-23 LUFS, 11 LRA)

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