Guideline for inline video creatives

Technical requirements

General

• Container format: mp4 (ISO/IEC 14496-14)

• Duration: 5, 10, 15, 20, 25, 30, 60 sec. (duration should be a variety for best viewer experience)

Video

• Codec: H.264 (ISO/IEC 14496-10)

• Resolution: 1920x1080

• Bitrate: at least 15/20 Mbps (depending on the video-footage)

• Aspect Ratio: 16:9

• Framerate: 25/30 fps

• Deinterlaced

Audio

• Codec: AAC LC (ISO/IEC 14496-3)

• Sampling Rate: 48/96 kHz

• Bitrate: 128/192 Kbps

• Channel layout: Stereo (L R)

• Track layout: Single audio track 2.0

• Loudness: EBU-R128 (-23 LUFS, 11 LRA)