Ad-Server Integration
Serverside.ai provides certified connectors to 3rd party ad-servers and supply-side platforms (fullstack solutions):
Equativ
Google Ad Manager 360
Freewheel
SpotX
Beside the certified integration to 3rd party ad-servers and supply-side platforms, Serverside provide a generic connector for a fast and easy integration with your own ad server. See Ad-Server Integration/GVA
There are several requirements your ad-server configuration must meet in order to request ads in a server-to-server connection.
All video ads must be able to be transcoded
All video ads must be VAST compliant
Set up unique ad units for your SSAI inventory
About SSAI Inventory in your SSP Ad-Server
Audio normalization
If ingestion and transcoding are not performed prior to launch, they occur on the first monetizable impression. We recommend you leave the stream running in different locations and with different accounts 24h prior to releasing it on your platform. This ensures that all or most available ads are conditioned and you have the maximum monetization for your channel.
Customer Targeting using Key-Value Pairs
Example HLS live stream with ad server parameter
Request Manifest with ad parameter
GET
https://live.serverside.ai/hls/{channel-id}/master.m3u8
Query Parameters
custom[gender]
string
'female' or 'male'
custom[persona]
string
predefined personas on the ad server like: 'alice' or 'bob'
custom[age]
string
predefined on the ad server. e.g. '12' or 'child'
regs[gdpr]
string
GDPR restriction '0' (false) or '1' (true)
player_height
string
height of the player in pixel
player_width
string
width of the player in pixel
context
string
'web' or 'app'
ifa
string
customer identification number
api-key
string
api-key from the channel configuration in Serverside.ai
Resolving to a request URL like:
https://live.serverside.ai/hls/view/:channelId?api-key=:apiKey&ifa=987654321&context=web&player_width=1260&player_height=720®s[gdpr]=true&custom[gender]=male
Definition and configuration of key-values differ between SSP ad-server vendors. For details please contact your account manager of your SSP ad-server vendor.
Last updated