Questionnaire
The following FAQs shall help stakeholder involved in an SSAI setup to define all requirements and successfully launch an ad-insertion deployment with Nowtilus. While not all questions below have a direct impact on the technical feasibility to do server-side ad-insertion they are relevant to understand and adapt the underlying over-the-top (OTT) acquisition and streaming workflow for live-linear e.g. to ensure ad-markers are inserted.
- 1.Q: What kind of programs do you broadcast? (e.g. live sports events, movies and fictional shows, special Interest, niche themes, others)
- 2.Q: Do you provide large audiences that are associated with live sport and event television?
- 3.Q: What is your current ratio between program and ad on an average, daily and hourly basis.
- 4.Q: Do you have any legal restrictions supporting ad-replacement of your programs when distributed OTT?
- 5.Q: What is the market share, average viewers and peak viewers of your program in your home territory?
- 6.Q: Do you stream your program today already in an OTT setup (e.g. to iOS, Android mobile devices)?
- 7.Q: What is the reach of your programs via OTT live streaming (average and peak viewers)?
- 8.Are your source feeds DRM encrypted? If so, which encryption is used?
- 9.Do you also offer Catchup TV and DVR of your programs? If so, is ad-insertion intended to support?
- 10.Q: Do you have exclusive ad-serving deals with Sell-Side Platforms (SSP) or do you have your own technical ad-server?
- 11.Q: Where are your broadcast feeds available for acquisition? Are direct IP feeds available at your own location or at a 3rd party TV headend?
- 12.Q: Do you require DRM protection of your live-linear channels and VOD catchup content if distributed and streamed OTT?
- 13.Q: Do you provide SCTE35 ad-markers for signaling ad-breaks in your broadcast feed?
- 14.Q: If no SCTE35 is provided in your source feeds, are there alternative ad-signaling methods you do support and can make available to Nowtilus as a 3rd party ad-insertion vendor?
- 15.Q: Would you allow and enable complete ad-blocks for ad-replacement or just dedicated ad-pods within an ad-break?
- 16.Q: Do you have any limitations in terms of lengths of advertising breaks in your programs?
- 17.Q: Do you have a POIS system we need to interface with to provide ad-insertion allowances for certain campaigns?
- 18.Q: Once in BAU operations (“business as usual”) Can you provide source assets of ad-campaigns which you are broadcasting currently? Note: Reference assets of ad campaigns can be utilized by our ad-recognition service to determine whether ads are enable/disabled for ad replacement.
- 1.Q: Do you plan to support ad targeting?
- 2.Q: Do you have an existing Ad-Serving / Sell-Side Platform in place to serve ad-campaigns into your content inventory?
- 3.Q: Do you require DRM protection of you live-linear and VOD catchup content if distributed and streamed OTT?
- 4.Q: Do you have a Data Management Platform and Customer Data Platform in place? This is required to enable ad-targeting and programmatic advertising. It is necessary to make decisions on individual impressions, based on audience and/or optimization goals, respectively audience targeting or segmentation.
- 5.Q: Where do you acquire your linear TV feeds today?
- 6.Q: Are the TV feeds of the channels you distribute available in MPEG.TS / SPTS or already in HLS and DASH ABR format?
- 7.Q: Do you manage your live-streaming pipe (encoding, packaging, origin, CDN) today inhouse with 3rd party components or did you outsource as a managed service? Please provide details of your workflow pipeline today!
- 8.Q: Which streaming formats are required (DASH, HLS)?
- 9.Q: Do you plan to do ad-replacement in live-linear streams and/or ad-stitching in VOD catchup content? Please describe your intended use cases in detail!
- 10.Q: Do your broadcast partners provide SCTE35 ad-signaling in their linear TV feeds?
Last modified 1mo ago